Here is another great interview form the SESConferenceExpo in  January  2009

Michael Boland, of the  Kelsey Group, interviews Steve Espinoza, Director of Product Development, eLocal Listing.

Steve Espinoza talks about about the upcoming topics he will be addressing on his panels, including how to take advantage of Google local, how to optimize your local listings and how to get top results without having to do link building.

Steve gives some recommendations on tools to boost your local rankings, including using Yahoos enhanced listing, submitting your business listing to the major data providers, such as Localeze. Steve also says that small businesses need to do a much better job at improving their listings.

Steve Espinoza, works for eLocal Listing.

My sincerest advice

Ok, These are the folks that work deep in the technical trenches of local search every day. If they say improve your local listings, regularly update, check and add to  your services and contact info ( ok – are you hearing a theme here)- well all I can say is - Let’s Get to it!