Successful Keyword Research Examines The Intent Behind The Search As Well As The Words
If you intend to develop your business website or e commerce store you will be targeting high traffic keywords – sometimes as many as a thousand. When it comes to keyword research there is a reason why we say successful keyword research examines the intent behind the search as well as the words. Because when you understand what people really want – YOU CAN GIVE IT TO THEM.
I know what you typed but what did you mean?
Today’s search engines are much smarter than they used to be. In the past a person could build a webpage and target keyword density. This basically meant the number of times your keyword phrase was used on any given page. They also look to see how many time another site has linked to it and how long visitors stayed on the page after searching for a particular phrase.
If your keyword phrase was make money, and you had a 400 word article, then you would have been shooting to have the words make money listed as many as 20 times out of those 400 words. The more the better, who cared if it was readable or even legible. Luckily those days have passed.
Don’t try this at home. ( or on your website)
The reason for that is known as latent semantic indexing. This is a fancy way of saying that search engines now are able to tell how words relate to each other to determine whether they make sense or not. It’s amazing how hard it is for an algorithm to understand if some thing is readable and relevant.
Look at the intention behind the search term
For example, if you are writing an article on dogs it would make sense to include sentences or even paragraphs about cats, fleas, shedding or even breeds. This is where successful keyword research really comes into play. Mainly it is a way for the robots to “examine” how relevant the other words of your content on either your business website or e commerce store descriptions. This way they are providing more relevant search results.
Even the robots look for intention
The point here is these search engine robots scan every article and look for the most relevant match for the query, and the try to base it on the words typed into the search box as well as what they think the intention behind the search is.
The difference between Sleeping Dog and Dog bed
You need to know what your visitors are searching for as well as what they mean behind their search. This is why you are starting to see people search in longer phrases. These are often called “Long tail ” phrases. It’s not unusual for someone to search for the words “make money working at home on the Internet” today. In the past that might’ve been as short as make money, or work at home, or so on. As people have become more familiar with search practices – they now search more specifically.
Which phrase indicates an intention to buy or take action more – “Sleeping Dog” or “Dog bed”?
Why are they searching for specific keyword terms or phrases?
If you intend to build an advertising and marketing campaign around key words, and you need to know what people are searching for, then you need to know why they’re searching for those words. If you are willing to take the time to really get into understanding what your prospects are looking for, then you will better be able to provide it for them.
You can be doing this in various ways including pay per click advertising, article marketing, blogging, search engine optimization, social bookmarking, and so on. For you to be successful in these various forms of advertising you will want to know why your visitors are searching the way they are and what specific keywords they are targeting.
Keywords help you connect with your visitor
Remember to make your website and business successful on the Internet, all you need to do is solve peoples problems. You are better able to do that when you know what words people are searching for and you are able to attack the search engines targeting those specific words. The added benefit is that your page copy and articles will be more relevant to your visitors, which is what it is all about!
