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Discover how to get : #1 Google Placement for Local Search! Atlanta

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I see many hotel and business websites looking very good, but performing so badly or they not perform at all. The owners of those websites must have thought “This site design looks stunning and fancy! Let’s upload the website right now! Our guest, clients or customers will love this side and us! They will buy our services and products! After all it’s a fancy site isn’t it?.”

An unfortunate but all too common situation!

A web designer who designed and created a website without any clue or idea what SEO and  Search engine Marketing means, and this designer couldn’t care less if the website will be popular and a profitable business! After all, the web-designer wants to build and show the most fancy website site to others for his/her own adverting and benefit! The designer couldn’t care less if your side will ever be a high-ranking site, if your site does  have visitors or if your site generates any business at all… Trust me, they don’t care or they don’t know that they should care about how the site can be seen by Google and all the other search entities.

Note: Honestly, you can’t blame them entirely – long gone are the days when you can have one person who is a specialist in both website creation and search engine optimization! These activities are worlds apart and both take massive amount sof training, leave the SEO to your local search engine optimization experts and let your website designer create the look and functionality of the site, better yet- thave them work together!

Let’s talk about some simple SEO facts:

• It’s a fact that most website designers don’t know much about SEO as the skills and knowledge needed for SEO and E-Marketing are very different. (Would you trust your local contractor to do important Sales and Marketing work for you?)
• It’s a fact that most website designers like to create the most beautiful site to be included into his/her portfolio as a reference and don’t care at all how many people will visit your site… or even better, how much business you create with your site!
• It’s a fact that many websites I check look really impressive and good! However with wrong keywords, without back links, without listings in web directories, without proper title tags, descriptions, proper architecture, HTML, XHTML or CSS, and with those mentioned, your site will never rank very high in Google.
• It’s a fact that using too much “Flash” will make  customer angry and your SEO efforts very difficult.
• You have heard that “Content” is King so don’t copy from other sites, write good content and write a lot of it! Use videos , audio and other methods to keep the content relevant and fresh. Make sure to include your keywords in the content on the page, and in the title tags too.
• It’s a fact that your visitors come to your site first and foremost for INFORMATION! Give them the option to view relevant articles, cusotmer reviews, pictures and optimized videos, but focus on INFORMATION and CONTENT.
• It’s a fact that your site must be USER-FRIENDLY as your visitors might leave the site less than 10 seconds after landing, especially if they cannot figure out what your offer or how to navigate your site.
• It’s a fact that you must keep on writing articles, press and news releases and submit them to all the leading sites and on social media sides.
• It’s a fact that you should always include social media links such as Face book, my space and Twitter etc.
• It’s a fact that by adding a Blog (where you post at least one (1) article a week on) can give your customers a way to interact, learn about new products and features as well as provide your employees with an easy way to share up to date info.
• It’s a fact that you might want to consider also posting on other blogs related to your business to create good exposure and back links, plus it makes you feel good!
• It’s a fact that SEO and E-Marketing is not a one-time effort.  This work never stops even after your site ranks well for several keywords. Search engine optimization is always changing and so is the competition, a regular approach to SEO will pay for itself with new and better traffic!

If a web designer offer to make you one of these sites- RUN!

It is not unusual to see some hotel and other business websites which are over 5 years old and still does not have a decent  page-rank, very limited or even no back-links and absolutely NO link-popularity at all. An Alexa rank of 15 million  or higher and very limited page view and visitors a day means even less business transactions.

Most of the time those websites are without relevant, updated content, only fancy flash and pictures and ‘blinking’ gadgets, and the focus on how pretty and wonder that company is.

Obviously no one asked the consumer what they wanted to know before they created the website. Vreate your website for your visitors – not for your ego! No wonder these websites do nothing to help thier businesses become more profitable. So – how does your website help you to get more business?

Many Small and medium sized business Directors and Mangers don’t like Internet Marketing, SEM  or SEO! (and why should they?) It’s a BIG pain in their side and a huge source of worry.

• They worry that they will spend all this money and not get real life results ( and be held accountable for it)
• They think that their customers are not really using the internet to shop, investigate or contact suppliers.
• They don’t really know how to justify the expense to higher ups because they work in a brick and morter setting and do not grasp how significantly marketing has changed because of the internet.

They better adjust their mind-set and learn new techniques or they will really have something to worry big-time, since well over 90% of all B2B managers serach online for product info BEFORE they decide who to buy from.

We know that especially here in Atlanta, the owners of many successful businesses don’t know much about Search engine marketing and even less about optimizing for Local search terms.

Those owners and managers trust their IT Manager- whose job involves making machines talk to each other, Search marketing is about having your website talk to REAL PEOPLE.  Sometimes these same owner and mangers,(who don’t have a clue what the IT Manager is trying to say) will trust this person with thier online marketing.

Many business owners and managers are simply too overwhelmed to learn a whole new system, like IT or SEO, so they  ask the next logical person to attempt this ( even if they are unqualified to do so) So, what I want to say here is:

As an owner or manager especially in a small to medium size, you have to learn about what  Information technology is, what social media is, what SEO means, what internet marketing is all about.  It is very important to understand these terms and how they apply to your business because it will help to SUCCESSFULLY compete in todays tough economic times.

Think about this example: Hotel Statistics:

90% of your sales and marketing budget produces in average only 42% of the result (Tour Operators and Travel Agents)  whereby 10% of the budget (E-Marketing) and SEO) does produce up to 60% of the business.

Most people and managers don’t know that it is NOT the IT Managers’ responsibility to do Search engine optimization OR internet marketing.  Almost all business websites could benefit form having a dedicated SEO or local serach engine optimizaton company to attract website traffic. This way you can rest easy knowing your bsuiness is not getting buried somewhere out on the web, plus you can see results with  monthly report on Local SEO marketing actives, search engine ranking and competitive search engine terms.

Klaus Rauter Managing Director Mai-BS (Thailand) Co., Ltd. info@mai-bs.com http://mai-bs.com

Discover how to get : #1 Google Placement for Local Search! Atlanta

Discover how to get : #1 Google Placement for Local Search! Atlanta

Discover how to get : #1 Google Placement for Local Search! Atlanta

Reach MORE local customers

Reaching more local customers in your area doesn’t always mean printing out reams of flyers and hitting the pavement. Now more than ever, even potential buyers in your neighborhood are hitting the search engines first, looking for local bargains and researching information where your company is the perfect fit. Google Local Search can help you secure a spot in the top of the search engine for searches done by residents in your town, city, state or region. Here’s how.

Local search isn’t just reserved for small mom and pop stores anymore. Even large mainstream companies are narrowing their focus to attract more customers to their individual bricks-and-mortar stores. For example, a significant revenue stream for Boston Market is its catering service. If you’re looking for catering in New Jersey for your big event, would you trust just any caterer or would you go for a well-known brand like Boston Market that serves consistently good food? Notice how Google Local Search has helped Boston Market secure 7 of the 10 top spots for catering in New Jersey.

Companies who dominate local search results acquire greater name recognition and brand loyalty among local searchers. Visitors rationalize that placement at or near the top of a broad search like catering New Jersey equates to reliable and trustworthy sales and service.

As you’ll see, search results and a map come up well ahead of any other organic results when you search Google. Whether you already have a local listing or not, there are several other things you can do to keep your position strong in both Google Local Search and elsewhere on the web:

• Reach Out to Local Directories – Start getting local placement by listing your website through Google’s Local Business Center. The next step is to add your site to Yelp, online Yellow Pages and other local directories for two reasons. First, you will obviously garner visitors through direct traffic from these websites. Second, these sites are considered to be authorities by Google, meaning that placement will actually give your local Google results a bump in rank for the targeted search term (e.g., catering in New Jersey). Note that this placement does not necessarily translate to higher rankings in the standard organic search results, just local. The real benefit comes from Google’s placement of local results above all other results on the page. Keep in mind that some of these directories are free and some are not. You should start with free placements and measure results to determine if it makes sense to list your business on some of the paid directories to further enhance results. You may find that manual submissions take a great deal of your time that can be spent more effectively. If that is the case, then consider ECommerce Partners for periodic syndication to numerous local directories.
• List All Store Locations – Be sure to list all of your storefronts if you have multiple locations. Each physical location is entitled to its own listing, so take advantage.
• Get Great Local User Reviews in these Directories – Reviews of local businesses often come up near their local results in the search engines. The more reviews you have, the more you solidify your high ranking in local results and help ensure your site comes up when a user from that area is searching for your product or service.
• Optimize Your Website For Organic Listings – It stands to reason that having your site appear in the local results as well as the natural listings will yield greater click-thrus and brand recognition. So, use proven SEO techniques in conjunction with the local placement methodology discussed in this article to reach more customers
• Matching Domain Registration – Match your public domain name registration address with the one you’re optimizing for. This is just common sense for a local business.
• Include a VCard – Although it is not required, a vCard helps separate your physical address and contact information from the rest of a web page. The universal tags are a recognized standard that search engines understand. Simply put, this microformat is embedded in a page to allow a search robot to decipher this information quickly and efficiently, rather than guessing which part of the page contains an address. At present, there appears to be minimal benefit to search results, however it may be used more in the future as such webpage organization becomes more widespread.

by Asi Erenberg – from get Found Now!

Discover how to get : #1 Google Placement for Local Search! Atlanta

Dr Wilson and Marckini explains how local search works, with geotargeting, as well as using placenames or city names in the metadata — title tag, meta description tag, and meta keyword tag. Thanks You tube channel – Webmarketingtoday!

Discover how to get : #1 Google Placement for Local Search! Atlanta

When you have a business online there are many marketing methods that you will need to use to promote your website. One of the first methods that you need to learn about and use is search engine optimization using keyword rich content. This is one of the most effective forms of marketing online and it is free to do. This article is going to give you some secrets about using keyword rich content for your SEO marketing.

Now, before you learn what the secrets are to search engine optimization, you need to know how important it is for you to educate yourself about this marketing method. Too many people try using this online marketing method without taking the time to learn about it. You can use SEO for marketing when you do this but if you want to have it work effectively for you then you need to take the time to educate yourself on it.

Now, here are the secrets to search engine optimization that you need to know.

Choose the right Keywords

1.  The key to using search engine optimization effectively is the keywords that you choose. You have to take time to research the keywords you are going to use. Come up with as many keywords or keyword phrases as you can because you will need a lot of them over time. It is important that you choose keywords that are relevant to your site. You want to use these keywords in the articles that you write for your site and for your sites marketing. You can also look for less competitive keywords that are more specific to buyers and target them ( read the article on targeting buyer behavior here)

Add Keyword phrases to your website content

2. Now, once you have the keywords you are going to use you need to decide how you are going to get the keyword rich content for your site and for your website promotion. The best thing you can do is to learn how to write the content or articles yourself. When you are a business owner this will be one of the best things you can learn because you will have to write a lot of different things for search engine optimization promotion. However, when you don’t want to learn how to write or you just can’t do it, you can always hire someone to do it for you.

Keep it Fresh

3. You have to make sure that you have fresh keyword rich content on your site at least once a week, twice a week is even better. You also need to have fresh keyword rich content that you can use once or twice a week just for promoting your site with article directories and other sites.

The secret is in the Phrase

These are the secrets to using keyword rich content for search engine optimization. They are not all of the secrets but they are the most important ones. The best thing you can do is to educate yourself on this before you use it, so that you know how to do it effectively.

Keywords are the language of the internet.

Without strategic keyword research and a keyword map, your online marketing efforts are doomed to languish. Keyword research is a dynamic event, and should be done at least once a year.

How Keyword research is like Jeopardy (and you’d better have the right question)

It’s important to remember that people use the search engines like they are the host of a big quiz show. When they type in “large dog beds” they are really asking “What is”:

What are the sizes of big dog beds?
Who has the best dog beds?
Who has a big selection of dog beds?
what do big dog beds cost?

You want YOUR website to become the right ANSWER to their question.

This is how you “show up” in the search engines. Search engine optimization, which is based on keywords, is the way that Google knows that is on each page of a specific website. If  you would like to get the most comprehensive and accurate Keyword research for your business web site give us a call LeadMastersUSA at 678 318 7515

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Discover how to get : #1 Google Placement for Local Search! Atlanta

SEOmoz Whiteboard Friday – SEO for Local Search from Scott Willoughby on Vimeo.

If you watched last week’s Whiteboard Friday, you’ll recall that Google uses information from their Local Business Center, certain trusted providers like InfoUSA, Acxiom, and Localeze, as well as certain data from their webcrawl to determine local rankings. In the video, David and Rand walk through a chart of these info sources and how you need to tweak them for different aspects of your business.

One of the most important things you can do is to simply make sure your business is properly submitted to the LBC and Trusted sources, and that your contact info is accurate and consistent across all of your listings. You can also do some active management and search for web references to make sure mentions of your business are using the correct contact information.

The importance of Categories and Descriptions

There are also very important considerations for where and how you categorize your business, as well as where you’re receiving reviews and mentions. They can all have a big impact on your local rankings and your location prominence with Google; watch the video to learn more about how to dramatically improve your local search rankings without building a single link.

NOTE:

Thanks again Scott Willowby and his great VIDEO series “SEOmoz Whiteboard Friday” This is part two of local search and I think you will agree it is very informative and really explains how to position your website for local searches.

Thanks again Scott and David!

Discover how to get : #1 Google Placement for Local Search! Atlanta

Learn How To Get Your Local Business a Page Rank 1 On Google using Free Directories and online Yellowpages like MerchantCircle, Superpages and more.

In this video we cover key tips you need to follow to be at the top of the list on local yellowpages directories. Using a Case Study of My Airbrush Tanning Business Marketing campaign for the Tampa Bay area, I show how it’s possible to Dominate google search for your business’ targeted keywords.

What do I mean by dominating? How about 4 to 7 of the 10 results on page 1…
He also offers a free training series here

Discover how to get : #1 Google Placement for Local Search! Atlanta

What is SEO And Why Should The Average Business Owner Care?

Lots of people get online every day to start a business or to bring their existing business to the internet. There are so many different methods that you can use when you market your business online and most people don’t realize how many methods there are. The best way to market your business online is to start with one method at a time, then when that method is working to bring you traffic to your site you can add another method.

The best method to start with is SEO.

This will not only help your website get found, it will help your visitors connect with your content. Using words and phrases that people search for helps establish trust and credibility, so on site SEO can really help your website perform.

So, what is SEO and why should you as a business owner care?

SEO means search engine optimization. This is the process of optimizing your website so you can get natural search engine rankings. The natural search engine rankings are the ones that you see when you search for something on one of the search engines. The ads on the side of the search engines are the ones that people pay for. So the basic thing you need to know is that you get natural rankings for free using SEO.

Now, as to why you as a business owner should care about SEO, that is simple really, this marketing method can bring you a ton of traffic, which in turn means a lot more money for you. Getting natural search engine rankings is one of the most effective online marketing methods there is because when people get online to search for something, they usually start their search with one of the major search engines. So, you want to have your business website in a position in the search engines where they will see it, preferably on the front page of the listings they see.

Optimize your website for more qualified visitors

The best way to do this is to use SEO to optimize your website so customers searching for your product or service can find you. Yes, even local customers are checking out Google to find local business websites. You need to do comprehensive keyword research so you can find keywords that are relevant to your business. Then write fresh content on your website using at least two of the keywords. The keywords are how the search engines will pick up your site.

Learn FIRST & start small

Now, before you start trying to use SEO for your website you need to take the time to learn all you can about using this online marketing method. Otherwise, this method can become very confusing fast. So, learn all you can about it and then put what you learn into action. This is one mistake that so many people make. You have to take action with what you learned or you will never find success because people won’t be able to find your site.

Remember that each click could be your next customer.

Trying to navigate which internet marketing tactic to use and how often is time consuming, frustrating and expensive. An hour long telephone SEO consultation session is $300 and I guarantee you will walk away with concrete, specific internet marketing strategies that you can use right away. You can have proven and profitable marketing ideas for your business in less than an hour.

Book your appointment today. Call today 678 318- 7515 or email: Jan@LeadMastersUSA.com

Discover how to get : #1 Google Placement for Local Search! Atlanta