Discover how to get : #1 Google Placement for Local Search! Atlanta

Find out how a Website evaluation can make your business profitable online!

Here is a guest video with some great tips on how to mazimize your redesign efforts

Discover how to get : #1 Google Placement for Local Search! Atlanta

Discover how to get : #1 Google Placement for Local Search! Atlanta

The recent article by Marc Levitt  “9 steps to a successful site redesign” very simply and elegantly spells out 9 areas to evaluate when implementing a website redesign. If you are contemplating updating your website I beg you to read this article. It will save you time, energy, money and perhaps your business.

Preaching to the choir

What I loved about this article, besides the fact that he was strumming my pain with his fingers, is that he clearly explains how important it is to plan how you are going to communicate with your visitors.

The article sets the tone like this

Your website is the window to your company. The internet is becoming the most accessed form of media, and websites have become the most essential marketing tool for businesses. It’s no longer a question of whether or not you have a site — it’s all about having an effective one. One click from a customer is a valuable opportunity that can make all the difference. If created properly, a website should instinctively lead visitors where you want them to follow.

Without a plan-customers get lost

This is a great article, extremely well written and easy to understand. I encourage you to go read it. I have a similar article on my site called “It’s NOT the internet – it’s How you Use the tools!”

If they can't navigate your website, they will not buy

Website redesign for dummies

Its a simple concept really – if people do not connect with your website they will not interact with you, if they cannot navigate your site they will quit trying to interact with you and without this interaction  you cannot make sales.
Hmmmm A website redesign plan sounds pretty good right about now…

Discover how to get : #1 Google Placement for Local Search! Atlanta

Dr Wilson and Marckini explains how local search works, with geotargeting, as well as using placenames or city names in the metadata — title tag, meta description tag, and meta keyword tag. Thanks You tube channel – Webmarketingtoday!

Discover how to get : #1 Google Placement for Local Search! Atlanta

When you have a business online there are many marketing methods that you will need to use to promote your website. One of the first methods that you need to learn about and use is search engine optimization using keyword rich content. This is one of the most effective forms of marketing online and it is free to do. This article is going to give you some secrets about using keyword rich content for your SEO marketing.

Now, before you learn what the secrets are to search engine optimization, you need to know how important it is for you to educate yourself about this marketing method. Too many people try using this online marketing method without taking the time to learn about it. You can use SEO for marketing when you do this but if you want to have it work effectively for you then you need to take the time to educate yourself on it.

Now, here are the secrets to search engine optimization that you need to know.

Choose the right Keywords

1.  The key to using search engine optimization effectively is the keywords that you choose. You have to take time to research the keywords you are going to use. Come up with as many keywords or keyword phrases as you can because you will need a lot of them over time. It is important that you choose keywords that are relevant to your site. You want to use these keywords in the articles that you write for your site and for your sites marketing. You can also look for less competitive keywords that are more specific to buyers and target them ( read the article on targeting buyer behavior here)

Add Keyword phrases to your website content

2. Now, once you have the keywords you are going to use you need to decide how you are going to get the keyword rich content for your site and for your website promotion. The best thing you can do is to learn how to write the content or articles yourself. When you are a business owner this will be one of the best things you can learn because you will have to write a lot of different things for search engine optimization promotion. However, when you don’t want to learn how to write or you just can’t do it, you can always hire someone to do it for you.

Keep it Fresh

3. You have to make sure that you have fresh keyword rich content on your site at least once a week, twice a week is even better. You also need to have fresh keyword rich content that you can use once or twice a week just for promoting your site with article directories and other sites.

The secret is in the Phrase

These are the secrets to using keyword rich content for search engine optimization. They are not all of the secrets but they are the most important ones. The best thing you can do is to educate yourself on this before you use it, so that you know how to do it effectively.

Keywords are the language of the internet.

Without strategic keyword research and a keyword map, your online marketing efforts are doomed to languish. Keyword research is a dynamic event, and should be done at least once a year.

How Keyword research is like Jeopardy (and you’d better have the right question)

It’s important to remember that people use the search engines like they are the host of a big quiz show. When they type in “large dog beds” they are really asking “What is”:

What are the sizes of big dog beds?
Who has the best dog beds?
Who has a big selection of dog beds?
what do big dog beds cost?

You want YOUR website to become the right ANSWER to their question.

This is how you “show up” in the search engines. Search engine optimization, which is based on keywords, is the way that Google knows that is on each page of a specific website. If  you would like to get the most comprehensive and accurate Keyword research for your business web site give us a call LeadMastersUSA at 678 318 7515

You might also like:

Be unique or go home: 5 reasons to give your online store a unique selling proposition

A value proposition is often the last thing e business owners want to work on, mainly because they assume that their stores uniqueness is abundantly clear. Opening your own ecommerce store bring along with it a swarm of challenges; inventory, SEO, shipping, order fulfillment, getting traffic and site design to …

and

Successful Keyword Research Examines The Intent Behind The Search As Well As The Words

If you intend to develop your business website or e commerce store you will be targeting high traffic keywords – sometimes as many as a thousand. When it comes to keyword research there is a reason why we say successful keyword research examines the intent behind the search as well …

Discover how to get : #1 Google Placement for Local Search! Atlanta

Although search marketing is not known as being an extremely expensive marketing endeavor, it still takes some monetary resources. Not every small mom-n-pop business has the budget to fund these efforts. Matt Van Wagner of Find Me Faster explains that, in spite of these circumstances, the Web offers every business an opportunity to be found, even with a small budget.

Although search marketing is not known as being an extremely expensive marketing endeavor, it still takes some monetary resources. Not every small mom-n-pop business has the budget to fund these efforts. There are some small businesses that even have to make a choice between paying utility bills and investing in search marketing strategies.

Matt Van Wagner of Find Me Faster explains that, in spite of these circumstances, the Web offers every business an opportunity to be found, even with a small budget. First and foremost, a business needs to have an online presence with a website. The site does not need to be elaborate, but needs to be able to operate and provide basic functions.

He recommends utilizing David Mihm’s site called GetListed.org. This site gives actionable tips and information for small businesses and the best part is, it is free. If you are going to do paid search, Van Wagner suggest being conservative and local in what you do.

Note: This is a great video from Matt Van Wagner of Find Me Faster – Thanks Matt! And if you are not on the Webpronews letter list – do yourself a favor and get on it now! I have been on this list for years and it is really one of the few I read every time it lands in my in box.

Search Engine Optimization or SEO

(the process sfor getting found on Google and other search engines) can be overwhelming. We offer 1 hour consultaions t help you prioritize and manage your small business website SEO. give us a call at 678 318 7515

Discover how to get : #1 Google Placement for Local Search! Atlanta

Google Caffeine Can Be Harmful To Your Local Businesses Health

If you own a small business and have a website that drives local traffic, you should pay close attention to the news about Google’s new search engine called: Caffeine. As part of the pre-launch research, Google has made available a sample of their new search engine for … If you are already using Adwords as a traffic source the you should start building your keyword base to drive extra traffic.

If you don’t, now would be a great time to add it to your traffic arsenal. …

Take advantage of this new trend

To be sure to take advantage of this new trend you will have to incorporate these web 2.0 strategies into your SEO efforts. Creating unique content on these websites is going to benefit your business today and in the future when Caffeine goes live.

Write article over 300 words about your niche and post them on sites like these:

* Squidoo

* Blogspot

* Weebly

* Myspace

Definitely not a complete list, so do some research on all avenues. Ultimately you can only help your websites rankings by linking from these sites. You will get the added benefit of possibly having some of these pages ranking higher than your website in the new Caffeine search engine.

Once you put up content on these websites don’t stop there. You will need to begin an SEO plan for these content pages as well. Having multiple streams of traffic will be key until experts begin to understand Google’s Caffeine engine.

Pay Per Click

One thing that will definitely stay unchanged from this new search engine is Pay Per Click Marketing. You can effectively compete on the first page even when Caffeine goes live. If you are already using Adwords as a traffic source the you should start building your keyword base to drive extra traffic. If you don’t, now would be a great time to add it to your traffic arsenal.

Local business need to know whats going on

Local businesses that use the internet to drive customers need to take a look at the new Caffeine search engine Google is preparing to release. Fortunately Google has released a beta version for us to play with, and actually give back some input. Go to http://www2.sandbox.google.com/ to take a test drive. Be sure to test your main keyword phrases to find out if you are going to suffer lower rankings.

read more of  the story here  From newsgeek.com

Discover how to get : #1 Google Placement for Local Search! Atlanta

This is a great video that explains how local search works ( for Google) and how YOU can get high rankings without spending a fortune or knowing a lot of advanced SEO tactics. Ifyou have a business that depends on local customers – take 5 and watch this now!

Local Search guru and author of the new “Local Search Ranking Factors” (davidmihm.com/local-search-ranking-factors.shtml ) stops by Whiteboard Studios to discuss how business owners can get listed in Google’s Local Search Results.

Despite how powerful local and geo-targeted search has become, only a tiny fraction of businesses actually claim and verify their listing with Google (via the Google Local Business Center – google.com/local/add ). The vast majority of listings are cobbled together from crawl data and information from trusted sources like the Better Business Bureau and other business directories such as InfoUSA, Acxiom, and Localeze.

Watch this video to learn how the engines build their local business listings and what you need to do to ensure you get listed when your local customers perform searches.

SEOmoz Whiteboard Friday – Local Search Inclusion with David Mihm from Scott Willoughby on Vimeo. < really great SEO channel – thanks Scott!!

Discover how to get : #1 Google Placement for Local Search! Atlanta

Article marketing has been around since the beginning of the Internet, seemingly. It is practically free (if you write the articles yourself); it builds trust; and it attracts customers and influences people while they are in the process of making a buying decision.

The Proof is in the Numbers

According to Adfusion in a March 2009 report, “67% of people between the ages of 18 and 24, and 56% of those making at least $75,000 per year, say they are ‘very likely’ or ’somewhat likely’ to read and act upon article-based advertising.”

So, why don’t more ecommerce store owners use articles to promote the marketplace and influence buyers? I am not sure, but I suspect that many folks believe that it doesn’t really fit their business model. If you sell something concrete like motorcycle accessories, it might not occur to you how to use articles to increase online store sales. But, here is a method I have used successfully and it is fairly straightforward.

Step 1: Choose Your Keyword Phrases

Start with keyword research. Then write the articles and post on your website and submit to article directories, blogs and social media outlets. I will use “motorcycle accessories” as an example. Here are the results of a quick Google keyword tool search, noting the phrase and the number of times it was searched per month:

leather motorcycle bags 3,600 leather motorcycle gear 1,900 motorcycle rain gear 8,100 motorcycle tank bags 2,400 motorcycle saddle bags 9,900 women’s motorcycle gear 1,000 motorcycle windshield bags 720 motorcycle camping gear 1,300 motorcycle saddle bag 4,400

I start with extensive keyword research and identify trends that indicate a desire or need for more information. Don’t go for generic, highly-competitive terms; identify the type of specific information people look for when they are researching a purchase. Start with five phrases. As an example, the following five phrases received over 9,000 combined searches, according to Google’s keyword tool search.

women’s motorcycle gear
motorcycle windshield bags
motorcycle camping gear
motorcycle tank bags
motorcycle saddle bag

After researching keywords, create a keyword list for each article. These are keywords that need to be included in the article and in the meta data for the web page. Choose no more than three keywords and try to use plurals and similar terms as it makes it much easier to add them to the content naturally. Using the list of five phrases, above, here is an example of my keyword list to include in my articles:

women’s motorcycle gear, woman motorcycle clothing, women’s motorcycle apparel, motorcycle saddle bag, motorcycle saddle bags, motorcycle gear bags

Step 2: Create the Title and the Outline

After identifying the keywords to included in my articles, I craft article titles, creating two or three titles per keyword phrase. Make sure you use the exact phrase in order. Here are examples of three headlines for two separate keyword phrases:

Three Keyword Headlines, Example One

1. Women’s motorcycle gear gets a new look and more safety.
2. Preview new fashions in women’s motorcycle gear.
3. Motorcycle gear adds safety to fashion with new designs.

Three Keyword Headlines, Example Two

1. How to choose the best motorcycle saddle bag for long distance road trips.
2. Leather or plastic? Which motorcycle saddle bag is the best for road trips?
3. The right motorcycle saddle bag makes long road trips a breeze.

After crafting the article titles, I create three points I want to cover for each title, as follows.

Title: Women’s motorcycle gear gets a new look and more safety

1. New trends in women’s motorcycle apparel;
2. New materials mean more women’s motorcycle clothing is safer for riders;
3. Women riders demand motorcycle clothing that is both safe and stylish.

Make sure your exact keyword phrase is in the title, first paragraph and closing paragraph. This helps optimize the article and provides continuity. Remember that someone will be finding this article because they search for this specific phrase, so make it relevant and informational.

Step 3: Create Multiple Versions for Each Article

I repeat the step above for each title, using the same keyword list for each new article. This is because I want at least two versions of each article using a specific keyword phrase (three versions are even better).

At this point you can either write each article yourself or hire someone to write it for you. I have also written the first myself and then had the second two rewritten by someone else. However you do it, you will now have three versions of an article optimized for a specific keyword phrase.

Choose the best article and post it to your website. Link relevant product pages to it and add to your article directory of you have one. Optimize the page for your three keyword phrases including the main one in the title tag, description tag and meta tags.

Submit your articles to directories, such as Ezinearticles.com, Goarticles.com, Ideamarketers.com, and Amazines.com. Use the keywords in the tag or keywords area. Link back to your website in the author’s box. Normally you can use two links back to your website in this area. Make sure one of the text links is the original keyword phrase and have it point back to a relevant internal web page.

The third article can be used on your blog, social media sites or given to a joint venture partner for use on their website or newsletter, for example. It might sound like a lot of extra work to write three articles instead of one, but in reality, it makes it much easier. This way you have one article pulling traffic to your website, one giving you quality links back to an internal page and another to use socially, where it’s better to give than receive.

Remember that adding article to your online store will also boost your online store website optimization by allowing you more content and pages to specifically optimize.

Here is a video that demonstrated how effective articles can be for ecommerce and online retailers.

Originally published in Practical Ecommerce 2009

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Discover how to get : #1 Google Placement for Local Search! Atlanta