Discover how to get : #1 Google Placement for Local Search! Atlanta

Dr Wilson and Marckini explains how local search works, with geotargeting, as well as using placenames or city names in the metadata — title tag, meta description tag, and meta keyword tag. Thanks You tube channel – Webmarketingtoday!

Discover how to get : #1 Google Placement for Local Search! Atlanta

So if you ever market online do yourself a BIG favor and GO check out www.thesoccermomyth.com

Successfully marketing your business online is critical to your success in business, don’t blow it with this billion+ market!

Discover how to get : #1 Google Placement for Local Search! Atlanta

When you have a business online there are many marketing methods that you will need to use to promote your website. One of the first methods that you need to learn about and use is search engine optimization using keyword rich content. This is one of the most effective forms of marketing online and it is free to do. This article is going to give you some secrets about using keyword rich content for your SEO marketing.

Now, before you learn what the secrets are to search engine optimization, you need to know how important it is for you to educate yourself about this marketing method. Too many people try using this online marketing method without taking the time to learn about it. You can use SEO for marketing when you do this but if you want to have it work effectively for you then you need to take the time to educate yourself on it.

Now, here are the secrets to search engine optimization that you need to know.

Choose the right Keywords

1.  The key to using search engine optimization effectively is the keywords that you choose. You have to take time to research the keywords you are going to use. Come up with as many keywords or keyword phrases as you can because you will need a lot of them over time. It is important that you choose keywords that are relevant to your site. You want to use these keywords in the articles that you write for your site and for your sites marketing. You can also look for less competitive keywords that are more specific to buyers and target them ( read the article on targeting buyer behavior here)

Add Keyword phrases to your website content

2. Now, once you have the keywords you are going to use you need to decide how you are going to get the keyword rich content for your site and for your website promotion. The best thing you can do is to learn how to write the content or articles yourself. When you are a business owner this will be one of the best things you can learn because you will have to write a lot of different things for search engine optimization promotion. However, when you don’t want to learn how to write or you just can’t do it, you can always hire someone to do it for you.

Keep it Fresh

3. You have to make sure that you have fresh keyword rich content on your site at least once a week, twice a week is even better. You also need to have fresh keyword rich content that you can use once or twice a week just for promoting your site with article directories and other sites.

The secret is in the Phrase

These are the secrets to using keyword rich content for search engine optimization. They are not all of the secrets but they are the most important ones. The best thing you can do is to educate yourself on this before you use it, so that you know how to do it effectively.

Keywords are the language of the internet.

Without strategic keyword research and a keyword map, your online marketing efforts are doomed to languish. Keyword research is a dynamic event, and should be done at least once a year.

How Keyword research is like Jeopardy (and you’d better have the right question)

It’s important to remember that people use the search engines like they are the host of a big quiz show. When they type in “large dog beds” they are really asking “What is”:

What are the sizes of big dog beds?
Who has the best dog beds?
Who has a big selection of dog beds?
what do big dog beds cost?

You want YOUR website to become the right ANSWER to their question.

This is how you “show up” in the search engines. Search engine optimization, which is based on keywords, is the way that Google knows that is on each page of a specific website. If  you would like to get the most comprehensive and accurate Keyword research for your business web site give us a call LeadMastersUSA at 678 318 7515

You might also like:

Be unique or go home: 5 reasons to give your online store a unique selling proposition

A value proposition is often the last thing e business owners want to work on, mainly because they assume that their stores uniqueness is abundantly clear. Opening your own ecommerce store bring along with it a swarm of challenges; inventory, SEO, shipping, order fulfillment, getting traffic and site design to …

and

Successful Keyword Research Examines The Intent Behind The Search As Well As The Words

If you intend to develop your business website or e commerce store you will be targeting high traffic keywords – sometimes as many as a thousand. When it comes to keyword research there is a reason why we say successful keyword research examines the intent behind the search as well …

Discover how to get : #1 Google Placement for Local Search! Atlanta

Publishing how-to articles on your growing ecommerce website can be an effective way to boost sales. How-to articles can attract traffic, improve your search position, engage visitors, increase time visitors spend on-site, and help to establish your brand and expertise.

Turn Visitors Into Customers

Writing effective how-to articles can be as simple as creating a series about your product line. People like to compare features before they buy, and they are often searching for timely information on installing, assembling, and using a product.

Some valuable how-to topics would include:

• What kind of product should I buy?
• How to choose between product A and product B.
• Which version is best for me?
• Why use product X versus other products?
• How to install and/or assemble product X.
• How to use product X.
• Five ways to use product X to create __.
• Ideas for using product X in your home office, school, and car.
• How not to use product X.
• Achieving a certain effect with product X.
• How to achieve _?
• Accessories guide for products.
• Reference and comparison charts for products.

Articles Boost Customer Confidence

Online shoppers are also looking for indications that your store will have the expertise and willingness to help them if there are any questions after the sale. How-to articles can boost consumer confidence because they demonstrate that you know real-world facts about your products.

Articles can also help reduce phone support expenses when you provide answers for the most commonly asked questions. A good article directory makes it easy for potential customers to surf your online store for answers, rather than clicking away in search of answers and into the arms of your competitor’s store.

Articles and Social Media

Social media is the newest ecommerce buzzword, and with all the talk about blogs, Twitter, Facebook and YouTube, articles have lost some of their prominence in favor of newer content distribution methods. But, article publication should remain a large part of any social media and marketing plan because articles are still an effective way to attract targeted traffic and engage visitors once they arrive on your site. People still like to read articles, especially how-to articles that are designed to help them better understand your products.

Is your successful online store willing to let potential customers click away in order to find out “how to” do something?

Summary

The simple act of sharing relevant information in the form of a how-to does more than just present facts. It demonstrates that you are interested in your customers’ questions, even before they ask. It shows that you understand their needs and are willing to address them. It also gives you a chance to gently guide potential customers into buying the right product for their needs, leading to fewer returns and more happy customers. And, that is what we are all looking for.

Examples of Effective Article Use

• B & H Photo Video
• Photo.net
• Lowes
• Whirlpool Bathtub Store

Related Articles

• Link Article Marketing to Purchase-Related Keywords
• Ecommerce Know-How: Writing Product Descriptions that Sell
• 5 Ways to Improve Website Copy and Grow Sales

Originally published in Practical ecommerce Aug 09

Discover how to get : #1 Google Placement for Local Search! Atlanta

In this video interview, SEO expert Stephan Spencer explains some of the quickest things you can do to get higher rankings in Google. These “quick hit” opportunities include title tags, keyword-rich anchor text, external links containing keywords, and a well-designed internal linking structure.

Thanks Dr Wilson from webmarketingtoday you tube channel

Discover how to get : #1 Google Placement for Local Search! Atlanta

Article marketing has been around since the beginning of the Internet, seemingly. It is practically free (if you write the articles yourself); it builds trust; and it attracts customers and influences people while they are in the process of making a buying decision.

The Proof is in the Numbers

According to Adfusion in a March 2009 report, “67% of people between the ages of 18 and 24, and 56% of those making at least $75,000 per year, say they are ‘very likely’ or ’somewhat likely’ to read and act upon article-based advertising.”

So, why don’t more ecommerce store owners use articles to promote the marketplace and influence buyers? I am not sure, but I suspect that many folks believe that it doesn’t really fit their business model. If you sell something concrete like motorcycle accessories, it might not occur to you how to use articles to increase online store sales. But, here is a method I have used successfully and it is fairly straightforward.

Step 1: Choose Your Keyword Phrases

Start with keyword research. Then write the articles and post on your website and submit to article directories, blogs and social media outlets. I will use “motorcycle accessories” as an example. Here are the results of a quick Google keyword tool search, noting the phrase and the number of times it was searched per month:

leather motorcycle bags 3,600 leather motorcycle gear 1,900 motorcycle rain gear 8,100 motorcycle tank bags 2,400 motorcycle saddle bags 9,900 women’s motorcycle gear 1,000 motorcycle windshield bags 720 motorcycle camping gear 1,300 motorcycle saddle bag 4,400

I start with extensive keyword research and identify trends that indicate a desire or need for more information. Don’t go for generic, highly-competitive terms; identify the type of specific information people look for when they are researching a purchase. Start with five phrases. As an example, the following five phrases received over 9,000 combined searches, according to Google’s keyword tool search.

women’s motorcycle gear
motorcycle windshield bags
motorcycle camping gear
motorcycle tank bags
motorcycle saddle bag

After researching keywords, create a keyword list for each article. These are keywords that need to be included in the article and in the meta data for the web page. Choose no more than three keywords and try to use plurals and similar terms as it makes it much easier to add them to the content naturally. Using the list of five phrases, above, here is an example of my keyword list to include in my articles:

women’s motorcycle gear, woman motorcycle clothing, women’s motorcycle apparel, motorcycle saddle bag, motorcycle saddle bags, motorcycle gear bags

Step 2: Create the Title and the Outline

After identifying the keywords to included in my articles, I craft article titles, creating two or three titles per keyword phrase. Make sure you use the exact phrase in order. Here are examples of three headlines for two separate keyword phrases:

Three Keyword Headlines, Example One

1. Women’s motorcycle gear gets a new look and more safety.
2. Preview new fashions in women’s motorcycle gear.
3. Motorcycle gear adds safety to fashion with new designs.

Three Keyword Headlines, Example Two

1. How to choose the best motorcycle saddle bag for long distance road trips.
2. Leather or plastic? Which motorcycle saddle bag is the best for road trips?
3. The right motorcycle saddle bag makes long road trips a breeze.

After crafting the article titles, I create three points I want to cover for each title, as follows.

Title: Women’s motorcycle gear gets a new look and more safety

1. New trends in women’s motorcycle apparel;
2. New materials mean more women’s motorcycle clothing is safer for riders;
3. Women riders demand motorcycle clothing that is both safe and stylish.

Make sure your exact keyword phrase is in the title, first paragraph and closing paragraph. This helps optimize the article and provides continuity. Remember that someone will be finding this article because they search for this specific phrase, so make it relevant and informational.

Step 3: Create Multiple Versions for Each Article

I repeat the step above for each title, using the same keyword list for each new article. This is because I want at least two versions of each article using a specific keyword phrase (three versions are even better).

At this point you can either write each article yourself or hire someone to write it for you. I have also written the first myself and then had the second two rewritten by someone else. However you do it, you will now have three versions of an article optimized for a specific keyword phrase.

Choose the best article and post it to your website. Link relevant product pages to it and add to your article directory of you have one. Optimize the page for your three keyword phrases including the main one in the title tag, description tag and meta tags.

Submit your articles to directories, such as Ezinearticles.com, Goarticles.com, Ideamarketers.com, and Amazines.com. Use the keywords in the tag or keywords area. Link back to your website in the author’s box. Normally you can use two links back to your website in this area. Make sure one of the text links is the original keyword phrase and have it point back to a relevant internal web page.

The third article can be used on your blog, social media sites or given to a joint venture partner for use on their website or newsletter, for example. It might sound like a lot of extra work to write three articles instead of one, but in reality, it makes it much easier. This way you have one article pulling traffic to your website, one giving you quality links back to an internal page and another to use socially, where it’s better to give than receive.

Remember that adding article to your online store will also boost your online store website optimization by allowing you more content and pages to specifically optimize.

Here is a video that demonstrated how effective articles can be for ecommerce and online retailers.

Originally published in Practical Ecommerce 2009

Local SEO Consultants, Local Search Optimization Consulting Firms – Find SEO Professionals

Discover how to get : #1 Google Placement for Local Search! Atlanta

Here is a great article explaining how keywords work.

Search Engines : who they are and what they really do

Google, Yahoo, Bing, Ask and all the other search engines currently don’t have the ability to look at images and tell what they are; (though it could be around the corner – who knows?).  No, they must rely on words – specifically keywords or keyword phrases.  Words, either individually, or strung-together are called ‘keywords’ and it’s these that the search engines are looking for.

“Keywords are the labeling system for every piece of information online. Without proper keyword ranking your website is doomed into oblivion” Jan Riley of  LeadmastersUSA.  SEO keyword services Atlanta GA

Long Tail Keywords are specific Search terms

For a good while, I really didn’t understand the difference between one-word keywords and what is now termed ‘long-tail keywords’, but now I do (at least I think I do!!).

Long tail simply means you have a string of words, probably up to about seven, and people typically type these into a search-box on their favorite search engine because they want to be as specific as possible.

Products, Services and Industry specific terms

Now, if you’re looking for a specific product, like my new Scooter which I just purchased (A Great Tank 250), then I could have found direct references to it by simply typing it’s model number OR ‘Scooter Tank 250″?.  What turns up in the SERPS (search engine results pages)?  Lots of results of companies either selling Scooters, or forums on popular Scooters (This is a great place to find out the specifics of each make and model).

General Searches mean Lots of Search results

If, however, I searched like this: ‘Best 250 scooter model’ then something very different shows up. Firstly, references to the words how, to, with and ‘a’ are all ignored, so the the only words that the search engines are interested in are scooter, best, model and 250.

The results are very different of course, bringing up millions of pages with ANY reference to any and all of these words.

Be Specific and Use singular and plural terms

To make your searches more targeted, you have to be specific.  The easiest way to do this is to simply put your search term (long tail keyword) in speech-marks ” “  This tells the search engines that you are ONLY interested in EXACTLY what you typed.  This often leads to NO RESULTS, but also you’ll often receive just a few VERY TARGETED results, and doing this will tell your search engine that you DO want to include the words ‘how, to, with and a’.If the results don’t get you what you wanted, you can simply rephrase your question and use similar words in place of your first ones.

“Search phrase keywords”  is how your customers are searching

Try to think about how OTHER people say things. For example,  do you often use the word “restaurant’?  If so, try using the word ‘dining’.  Do you use the word ‘house’?  Try using the word ‘home’.  You get the idea. People search in ways that don’t make grammatical sense, and they use terms they “think” might work , not necessarily industry correct terms.

A host  of Free Tools for Keyword Research

There’s a great new (ish) tool from the people who give you (also free) Trellian WebPage called Keyword Discovery. While there IS (of course) and upgraded version available at cost, this is a great alternative to the free Google Adwords suggestion tool.

Give it a try; I think it will add some good words that Google doesn’t have.

Thanks Luke at Money making online for this great tutorial on Keyword research.

VIDEO ALERT

Here is a funky but informative video on how to find and use low competition keywords.  His delivery and sets are unique, but the info is very good.

“Keywords are the labeling system for every piece of information online. Without proper keyword ranking your website is doomed into oblivion” Jan Riley of  LeadmastersUSA.  SEO keyword services Atlanta GA

Discover how to get : #1 Google Placement for Local Search! Atlanta

Originally, I wrote this for a Group of Atlanta service providers but it is relevant to any service provider, regardless of where you live.
The business next door is marketing online – and if it’s not – it should be

Promoting business websites is growing in leaps and bounds, but success can be illusive. While it is clear that online marketing is taking an increasing percentage of the small business budget – studies by Borrell Associates show that:

“non-ad spending on things like Web sites or online promotions or public relations efforts will increase from 7.9% to 18.1% of interactive marketing budgets from 2008 to 2013…totaling $1.63 billion in only 5 years.”

Can your Customers Connect with you 24/7?

The ability of customers to connect with your business online is clearly a powerful draw for marketers and business owners alike. As more and more businesses jump on the internet marketing bandwagon not everyone is experiencing great results. It becomes readily apparent that marketing n the web is just not as simple as throwing up a website and sending out a newsletter anymore.

“Yeah, I know I need to but…”

Most businesses know that they should be better utilizing the power of the web. Yet there seems to be a lag in action. These are some staggering stats:

A reported 44% of small businesses still don’t even have a website while over 60% of businesses reported knowing they should be using the web more effectively. (2008 -2009)

It’s not the internet – it’s how you use it

One of the biggest problems is the overabundance of tools and features available. There is flash websites, online calendars, video streaming, podcasts, RSS feeds, email campaigns and so many more. It can be a full time job just keeping up with the new trends. So if more money is being spent on marketing online and more tools are available at a cut rate cost then why aren’t more businesses –especially service providers- having more success and generating leads and new clients?

No more time and even less patience

For one thing many business owners are not all that interested in learning new technology, especially since a new one is showing up every week or so. The next new, greatest thing that is supposed to drive throngs of hot, hungry customers to your door will most likely be replaced by NEW and BETTER wonder tool.

It is hard to evaluate what tools will really bring the results you seek and most business owners are already swamped with things to do. Let us also suffice to say, technology requires a learning curve and a certain amount of patience. I personally spend several hours a week screaming at my computer. (alas, to no avail) No wonder learning a new software program or application is at the bottom of the list. Not only does it cost money – more importantly – it takes time and patience. Attributes that are in short supply for many hardworking businesses.

Too much to learn and NO time to learn it!

It is impossible to try every online marketing strategy, much less master them all and still run your business. Does that mean that it is not worth using the internet and all of the tools that run within this medium? No – absolutely not! But it does help to have a plan.

Choose a strategy and commit to doing it

In order to make your internet marketing truly effective, you have to take a chance and commit to trying a specific online marketing strategy and sticking with it while fighting the urge to grab the next new thing every time a new “program” comes along.

Pick one tool or strategy at a time and master it. If you need to, add it to your budget and hire a professional to implement it for a year. Regardless of which online marketing strategy you start with, make a commitment to use it regularly, relevantly and target a specific niche group. Try to use tools that automate redundant processes and that can run on or through your website. The internet is full of programs that can distribute information, capture names, follow up with prospects and engage with visitor.

THIS is the real secret weapon of the web -SYNDICATION & AUTOMATION!

Online Marketing strategies you can use

Some of the most common and effective strategies for promoting your business website are: article marketing, audio and video, providing downloadable products like whitepapers, e-books, reports, checklists and e courses. Using automated follow up programs and email marketing which are simple to implement can keep you in touch with your customers and prospects regularly. Blogs, social networking, podcasts, twitter, and interactive forums give you the opportunity to build your brand and really connect with your customers. (But be careful this strategy must be done right or it can really backfire!)

Is your business missing the point?

If your business is not using the internet to get new customers and connect with prospects you are missing the point of the web. People expect to find your business website when they search, even if they live next door. Don’t spend a ton of money on a fancy new website unless you have also have a budget for promoting it. My best advice is to focus on providing high quality , relevant content – the kind of stuff your customers can’t believe they are getting for free.

Is your website just sitting there doing nothing?

Over 500 million local searches are done every month! Will your customers find your business or your competitors? You next customer could be looking for you right now – we can make sure they find your business FIRST.

Give us a call at LeadMastersUSA 678 318 7515

Discover how to get : #1 Google Placement for Local Search! Atlanta

The quality and standard of any Atlanta SEO agency can be gauged by its website results and client service. Ideally, a good search engine optimization agency should provide you with recent search engine updates and knowledgeable suggestions on increasing not only traffic but sales. Only then can you expect positive results. Traffic is not the only measure of a successful website, converions, sales and leads determine the overal profitablity for any business online.

Traffic

As a business owner, if you want to increase the traffic of your website, then implementing search engine optimization will be the best option. In this regard, hiring a professional search engine optimization agency will be sensible. They will help you in optimizing your website to achieve success in the online business world. Before you actually consider hiring any such agency, you can consider the following tips on selecting the best SEO website marketing company in Atlanta.

Check references

At the very outset, it is essential to do a basic and minimal background check on your chosen search engine optimization agency before you employ its services. Your chosen agency should be qualified to implement your marketing campaign and provide you with useful tips on search engine optimization. You should locate the best SEO agency that is operating online. Most of them will claim to be the best. You can verify this by doing a little bit of research in the market. These agencys usually consolidate your website and give you advice on how to improve your website. They will ensure that the internal functioning of your site matches with the services and products that you offer.

While selecting a search engine optimization agency, you should know that a good website marketing provider will never interfere with your already existing website for the purpose of SEO. They will carry out an in-depth analysis and evaluation on your website, its practicality and the content of the site.

You should also access and study the previous work of your preferred SEO agency. Always remember that only a proficient, professional and experienced SEO provider can prove to be useful for the success of your business.

Determine your needs before your choose

When choosing a search engine optimization agency for the benefit of your enterprise, you must determine the type of services and facilities that the agency actually provides. You must also be very clear and sure about the services that your website requires and those that are provided by these agencys. In this context, the experience and reputation of an SEO company becomes very crucial. If the agency has a minimal experience of five years or more, it can be an ideal choice.

“An experienced and professional SEO company can make your website reach high rankings in Google for the keywords your customers are using. “

Some other factors that you should consider while choosing a search engine optimization agency are as follows:

- Obtain some recommendations from their regular and loyal customers

- An excellent SEO agency will study and analyze your competitors

- Look for those agencys that suggest and offer sensible promises

- Check various clients of these agencys and get a feedback from them.

Look for warning signs

You should avoid hiring SEO providers that do not have a genuine address or telephone number for contacting them or do not reveal the clear pricing or process they have used in the procedure. Black hat techniques can produce quick results but they can also get your website banned for life from Gooogle.

You should choose a company that offers you a solution for optimization that is both established and matches current search engine procedures. Search Engine Optimization is the #1 way your customers will find you online, so choose the best SEO company in Atlanta for an SEO consultation.

Discover how to get : #1 Google Placement for Local Search! Atlanta