….And Four Tips On SEO

Search Engine Marketing is a form of internet marketing that helps to increase your site’s visibility in a search engine result pages. This is a modern marketing strategy, with the help of which, you can advertise your product globally. This article deals with different types of Search Engine Marketing strategies with special emphasis on Search Engine Optimization.

Types of Search Engine Marketing:

One of the most popular types of Search Engine Marketing (SEM) is SEO (Search Engine Optimization). Other popular types of SEM are search engine Marketing or advertising and paid submission.

• Search engine advertising: It usually follows a PFP model wherein you pay in order to ensure a top rank in the results of a search engine, both on the search site along with its distribution network. A successful PFP advertising campaign depends on 5 factors, namely, bid price, keyword selection, ad distribution, ad copy and effective landing pages.

• Paid submission: In a paid submission Search Engine Marketing program, web site owners pay an amount to have their specific websites reviewed by editors. However, there is no guarantee that the site will be accepted into a directory. It applies typically to human-based search engines, which are referred to as directories. A successful directory campaign depends on the title, description and the category selection.

Tips for Search Engine Optimization:

SEO, a popular type of Search Engine Marketing, is a set of techniques, which help to optimize a specific webpage. The primary aim of Search Engine Optimization is to rank a website organicaly (without paying) in popular search engines (such as, Google, Yahoo, etc.). Here are few tips that will help you to rank your webpage high in popular search engines.

1. Create a sitemap: You should create a sitemap as it helps a search engine to understand your website’s architecture as it is difficult to access then from backlinks. A sitemap can be defines as a hierarchical arrangement of web pages that are available in your website.

2. Produce high quality content: It is one of the prerequisites to rank your page high in popular search engines. The content, posts and article need to be of high quality. It is advisable that put informative article that help a visitor to know about your product category. It is better to keep the length of content short and to the point.

3. Maintain keyword density: Keyword density is an important aspect in site optimization. You should always keep the density wityhin4-6%; search engines may label it as spam if the density exceeds 10%. Therefore, always check keyword density before uploading a particular webpage.

4. Include internal links: Link your home page with all the pages in your website. Include suitable internal links on all the webpages; it will increase the number of links to each of the webpages and it will also make it easier for a search engine to find all the pages in your website.

Apart from doing it yourself, you may hire an experienced Search Engine Marketing company in order to market your website. It will help your website to rank high in popular search engines.

Discover how to get : #1 Google Placement for Local Search! Atlanta

Ecommerce merchants have many pages to write copy for. Home and landing pages, category pages, product descriptions, articles, and shopping messages are just a few. This article will describe five ways to improve your web copy, and the concepts here can be applied to all pages on your growing ecommerce website.

1. Establish a Tone That Matches Your Niche

As you write, imagine that you are speaking to your niche group in person. Set a tone with your copy and continue it throughout your online store. Good descriptions establish credibility by demonstrating that you actually know something about the product, other than what the manufacturer provides. Share your personal insights and manager’s notes, or add specific customer testimonials. You can even ask employees to choose their weekly picks.

Create relationships between products and categories with text links and not just with navigation buttons. Create text links using relevant keywords, phrases that link product and article pages. If your customers include multiple sub-niche groups, create a page that allows them to choose specific questions they want answered, rather than trying to answer everything for everyone on one page.

2. Differentiate Your Products and Your Store

Differentiating your online store from the hordes of competition is one of the most critical, profit-producing elements any ecommerce site can accomplish (competing on price alone will typically leave you paddling against a very strong tide). Become a successful and profitable online store by fitting your niche. Compare your site against your three nearest competitors, and make sure people know exactly why they should shop with you over them. Your website cannot replace human contact, but it can work 24 hours a day to show people exactly how your ecommerce store is the better solution for them.

Create charts or checklists to identify ways your product is unique. If the product is not unique, then demonstrate how your company or service is better than the competition. Use concrete examples and customer testimonials whenever possible. If you are relying on your expertise, create links to articles and how-to information on your site that back up your claims. Tout your great customer service by including a phone number, hours of operation, and a contact person on the site.

For those stores carrying unique handcrafted or individually made items, remember that unique in itself is not a clear selling point. Explain how receiving a handmade gift makes someone feel, or describe how your product(s) fill a need for individual expression.

3. Educate and Inform Customers

Educate and inform your customers by making product facts interesting. Tell a story, be specific, and give examples on how to use it, when to use it, and what not to do, if applicable. Use multiple image views or videos to show the product in use. Write product descriptions for both scanners and diggers. (Scanners want bullet points, comparisons and checklists. Diggers want specification sheets, more details, and extensive product descriptions.) You can even add a PDF download for the super diggers. Add multiple image views or a checklist of ways to use the product. Create articles that answer common questions in detail and link to them from product pages.

Copying and pasting the same information on each page is a huge mistake, and it creates massive duplicated content within your site. Instead, write articles to answer similar questions, and link to them. This allows you more room for explanations, and gives every page unique content. If you have multiple products with similar descriptions, try using short video clips with a simple voice over to show how each individual piece is different. Think of any question a customer might have and find a way to include an answer.

4. Create a Clear Buying Path and Help Customers Follow It

Customer confusion hurts e commerce sales because when a customer gets confused they rarely buy. People want to make sure they have the right information before they decide to buy. And, once they decide to make a purchase, customers want to know how to buy and how other factors, like shipping, availability, returns and cost, will affect the sale. Be sure to tell the customer exactly what you want him or her to do, and spell out what will happen next.

Give your customers multiple ways to purchase your products on the same page. Make the buying process simple, but don’t just rely on the “buy it now” button. You can also add text links and image links to lead people to your checkout page. If there is a step before checkout, such as choosing a color, include it in the text. Don’t make people register before they buy. This confuses some and annoys others, and very often you will lose the sale. Make it easy to trust you and even easier to buy.

5. Improve Search Engine Optimization

Use relevant, varied keyword phrases in page titles, headlines and descriptions. To the search engines, “coat hanger,” “coat hangers,” “coats hanger,” and “coats hangers” are separate keyword phrases. Most keyword topics have dozens of versions of search phrases for a particular topic. Parcel your keyword phrases across multiple product pages throughout a category. When you have similar multiple items, spread out the keyword phrases using one or two phrases per product.

Be creative – Don’t be afraid to jump out of the BOX

Look for creative ways to use strange-syntax keyword phrases. Many people search for non-grammatically correct phrases like “coat hanger wide wood” or “hanger clothes plastic.” Optimize your product descriptions for unusual phrases, and do your best to work them into sentences that makes sense. In the example “coat hanger wide wood” you could write “No coat is too big for this coat hanger, wide wood version that keeps even the largest heavy winter coats in shape.”

Summary

Your online store offers you the opportunity to connect with potential buyers and to differentiate your products while establishing credibility and trust. Make the most of this opportunity by diving into your website copy with a clear purpose in mind. Just like any first impression, it’s important to make it count.

Examples of Websites With Good Product Descriptions

These two web pages use creativity, multiple images and video to showcase products:

• Baghaus
• Nappastudio

References

• 5 Tips To Better Product Descriptions
• 73 Ways to Describe a Widget by Marcia Yudkin

Related Articles from Practical Ecommerce

• Ecommerce Know-How: Writing Product Descriptions that Sell
• Product Pages: 6 Tips to Transform Them Into “Sales Magnets”
• Ecommerce Know-How: Six Ways To Improve Your Online Stor

Originally published with Practical Ecommerce in 2009

Discover how to get : #1 Google Placement for Local Search! Atlanta

Google maps…you know…. the place where they tell everybody your location!

Google maps is some  very valuable online real estate. Basically Google has just throw open it’s doors and said

” hey come on over and stick up a yard sign, send up the flagpole and tell everybody you where your business is”

This video shows you how to use and leverage Google maps for your business. It’s definitely worth the  6.52 min. If your business needs local customers  (who could be directionally challenged) then sit yourself down, grab a cup o’ joe and get your geek on.

Thanks guys from PCmech helping people get thier geek on!

Here in Atlanta we KNOW how important the Google map function is – if you are a Car repair shop in Swanee but your Google business listing or Map comes up for folks in East Point well, you know you won’t be getting many customers. Make sure your listings are correct, up to date and refreshed often. that way your real local customers can find you. If you need some help, just give us a shout!

jan@SEOservicesATLANTA.com

or call 678 318 7515

Discover how to get : #1 Google Placement for Local Search! Atlanta

Discover how to get : #1 Google Placement for Local Search! Atlanta

This is IMPORTANT folks!

How to optimize your Google listing great Results

Seriously this is BY FAR most effective way to improve your local search ability. Just remember that this info gets indexed by other search engines and spread all over the place so check spelling, address and phone numbers. You want your information to be up to date and correct! Thanks GM Simmons for this great tutorial.

Discover how to get : #1 Google Placement for Local Search! Atlanta

When you have a business online there are many marketing methods that you will need to use to promote your website. One of the first methods that you need to learn about and use is search engine optimization using keyword rich content. This is one of the most effective forms of marketing online and it is free to do. This article is going to give you some secrets about using keyword rich content for your SEO marketing.

Now, before you learn what the secrets are to search engine optimization, you need to know how important it is for you to educate yourself about this marketing method. Too many people try using this online marketing method without taking the time to learn about it. You can use SEO for marketing when you do this but if you want to have it work effectively for you then you need to take the time to educate yourself on it.

Now, here are the secrets to search engine optimization that you need to know.

Choose the right Keywords

1.  The key to using search engine optimization effectively is the keywords that you choose. You have to take time to research the keywords you are going to use. Come up with as many keywords or keyword phrases as you can because you will need a lot of them over time. It is important that you choose keywords that are relevant to your site. You want to use these keywords in the articles that you write for your site and for your sites marketing. You can also look for less competitive keywords that are more specific to buyers and target them ( read the article on targeting buyer behavior here)

Add Keyword phrases to your website content

2. Now, once you have the keywords you are going to use you need to decide how you are going to get the keyword rich content for your site and for your website promotion. The best thing you can do is to learn how to write the content or articles yourself. When you are a business owner this will be one of the best things you can learn because you will have to write a lot of different things for search engine optimization promotion. However, when you don’t want to learn how to write or you just can’t do it, you can always hire someone to do it for you.

Keep it Fresh

3. You have to make sure that you have fresh keyword rich content on your site at least once a week, twice a week is even better. You also need to have fresh keyword rich content that you can use once or twice a week just for promoting your site with article directories and other sites.

The secret is in the Phrase

These are the secrets to using keyword rich content for search engine optimization. They are not all of the secrets but they are the most important ones. The best thing you can do is to educate yourself on this before you use it, so that you know how to do it effectively.

Keywords are the language of the internet.

Without strategic keyword research and a keyword map, your online marketing efforts are doomed to languish. Keyword research is a dynamic event, and should be done at least once a year.

How Keyword research is like Jeopardy (and you’d better have the right question)

It’s important to remember that people use the search engines like they are the host of a big quiz show. When they type in “large dog beds” they are really asking “What is”:

What are the sizes of big dog beds?
Who has the best dog beds?
Who has a big selection of dog beds?
what do big dog beds cost?

You want YOUR website to become the right ANSWER to their question.

This is how you “show up” in the search engines. Search engine optimization, which is based on keywords, is the way that Google knows that is on each page of a specific website. If  you would like to get the most comprehensive and accurate Keyword research for your business web site give us a call LeadMastersUSA at 678 318 7515

You might also like:

Be unique or go home: 5 reasons to give your online store a unique selling proposition

A value proposition is often the last thing e business owners want to work on, mainly because they assume that their stores uniqueness is abundantly clear. Opening your own ecommerce store bring along with it a swarm of challenges; inventory, SEO, shipping, order fulfillment, getting traffic and site design to …

and

Successful Keyword Research Examines The Intent Behind The Search As Well As The Words

If you intend to develop your business website or e commerce store you will be targeting high traffic keywords – sometimes as many as a thousand. When it comes to keyword research there is a reason why we say successful keyword research examines the intent behind the search as well …

Discover how to get : #1 Google Placement for Local Search! Atlanta

Although search marketing is not known as being an extremely expensive marketing endeavor, it still takes some monetary resources. Not every small mom-n-pop business has the budget to fund these efforts. Matt Van Wagner of Find Me Faster explains that, in spite of these circumstances, the Web offers every business an opportunity to be found, even with a small budget.

Although search marketing is not known as being an extremely expensive marketing endeavor, it still takes some monetary resources. Not every small mom-n-pop business has the budget to fund these efforts. There are some small businesses that even have to make a choice between paying utility bills and investing in search marketing strategies.

Matt Van Wagner of Find Me Faster explains that, in spite of these circumstances, the Web offers every business an opportunity to be found, even with a small budget. First and foremost, a business needs to have an online presence with a website. The site does not need to be elaborate, but needs to be able to operate and provide basic functions.

He recommends utilizing David Mihm’s site called GetListed.org. This site gives actionable tips and information for small businesses and the best part is, it is free. If you are going to do paid search, Van Wagner suggest being conservative and local in what you do.

Note: This is a great video from Matt Van Wagner of Find Me Faster – Thanks Matt! And if you are not on the Webpronews letter list – do yourself a favor and get on it now! I have been on this list for years and it is really one of the few I read every time it lands in my in box.

Search Engine Optimization or SEO

(the process sfor getting found on Google and other search engines) can be overwhelming. We offer 1 hour consultaions t help you prioritize and manage your small business website SEO. give us a call at 678 318 7515

Discover how to get : #1 Google Placement for Local Search! Atlanta

SEOmoz Whiteboard Friday – SEO for Local Search from Scott Willoughby on Vimeo.

If you watched last week’s Whiteboard Friday, you’ll recall that Google uses information from their Local Business Center, certain trusted providers like InfoUSA, Acxiom, and Localeze, as well as certain data from their webcrawl to determine local rankings. In the video, David and Rand walk through a chart of these info sources and how you need to tweak them for different aspects of your business.

One of the most important things you can do is to simply make sure your business is properly submitted to the LBC and Trusted sources, and that your contact info is accurate and consistent across all of your listings. You can also do some active management and search for web references to make sure mentions of your business are using the correct contact information.

The importance of Categories and Descriptions

There are also very important considerations for where and how you categorize your business, as well as where you’re receiving reviews and mentions. They can all have a big impact on your local rankings and your location prominence with Google; watch the video to learn more about how to dramatically improve your local search rankings without building a single link.

NOTE:

Thanks again Scott Willowby and his great VIDEO series “SEOmoz Whiteboard Friday” This is part two of local search and I think you will agree it is very informative and really explains how to position your website for local searches.

Thanks again Scott and David!

Discover how to get : #1 Google Placement for Local Search! Atlanta

This is a great video that explains how local search works ( for Google) and how YOU can get high rankings without spending a fortune or knowing a lot of advanced SEO tactics. Ifyou have a business that depends on local customers – take 5 and watch this now!

Local Search guru and author of the new “Local Search Ranking Factors” (davidmihm.com/local-search-ranking-factors.shtml ) stops by Whiteboard Studios to discuss how business owners can get listed in Google’s Local Search Results.

Despite how powerful local and geo-targeted search has become, only a tiny fraction of businesses actually claim and verify their listing with Google (via the Google Local Business Center – google.com/local/add ). The vast majority of listings are cobbled together from crawl data and information from trusted sources like the Better Business Bureau and other business directories such as InfoUSA, Acxiom, and Localeze.

Watch this video to learn how the engines build their local business listings and what you need to do to ensure you get listed when your local customers perform searches.

SEOmoz Whiteboard Friday – Local Search Inclusion with David Mihm from Scott Willoughby on Vimeo. < really great SEO channel – thanks Scott!!

Discover how to get : #1 Google Placement for Local Search! Atlanta

Here is a great article explaining how keywords work.

Search Engines : who they are and what they really do

Google, Yahoo, Bing, Ask and all the other search engines currently don’t have the ability to look at images and tell what they are; (though it could be around the corner – who knows?).  No, they must rely on words – specifically keywords or keyword phrases.  Words, either individually, or strung-together are called ‘keywords’ and it’s these that the search engines are looking for.

“Keywords are the labeling system for every piece of information online. Without proper keyword ranking your website is doomed into oblivion” Jan Riley of  LeadmastersUSA.  SEO keyword services Atlanta GA

Long Tail Keywords are specific Search terms

For a good while, I really didn’t understand the difference between one-word keywords and what is now termed ‘long-tail keywords’, but now I do (at least I think I do!!).

Long tail simply means you have a string of words, probably up to about seven, and people typically type these into a search-box on their favorite search engine because they want to be as specific as possible.

Products, Services and Industry specific terms

Now, if you’re looking for a specific product, like my new Scooter which I just purchased (A Great Tank 250), then I could have found direct references to it by simply typing it’s model number OR ‘Scooter Tank 250″?.  What turns up in the SERPS (search engine results pages)?  Lots of results of companies either selling Scooters, or forums on popular Scooters (This is a great place to find out the specifics of each make and model).

General Searches mean Lots of Search results

If, however, I searched like this: ‘Best 250 scooter model’ then something very different shows up. Firstly, references to the words how, to, with and ‘a’ are all ignored, so the the only words that the search engines are interested in are scooter, best, model and 250.

The results are very different of course, bringing up millions of pages with ANY reference to any and all of these words.

Be Specific and Use singular and plural terms

To make your searches more targeted, you have to be specific.  The easiest way to do this is to simply put your search term (long tail keyword) in speech-marks ” “  This tells the search engines that you are ONLY interested in EXACTLY what you typed.  This often leads to NO RESULTS, but also you’ll often receive just a few VERY TARGETED results, and doing this will tell your search engine that you DO want to include the words ‘how, to, with and a’.If the results don’t get you what you wanted, you can simply rephrase your question and use similar words in place of your first ones.

“Search phrase keywords”  is how your customers are searching

Try to think about how OTHER people say things. For example,  do you often use the word “restaurant’?  If so, try using the word ‘dining’.  Do you use the word ‘house’?  Try using the word ‘home’.  You get the idea. People search in ways that don’t make grammatical sense, and they use terms they “think” might work , not necessarily industry correct terms.

A host  of Free Tools for Keyword Research

There’s a great new (ish) tool from the people who give you (also free) Trellian WebPage called Keyword Discovery. While there IS (of course) and upgraded version available at cost, this is a great alternative to the free Google Adwords suggestion tool.

Give it a try; I think it will add some good words that Google doesn’t have.

Thanks Luke at Money making online for this great tutorial on Keyword research.

VIDEO ALERT

Here is a funky but informative video on how to find and use low competition keywords.  His delivery and sets are unique, but the info is very good.

“Keywords are the labeling system for every piece of information online. Without proper keyword ranking your website is doomed into oblivion” Jan Riley of  LeadmastersUSA.  SEO keyword services Atlanta GA

Discover how to get : #1 Google Placement for Local Search! Atlanta